By Craig Davidiuk - 21 May, 2019

Custom Medals For Races

Take a moment to learn about our experience in creating and...

By Craig Davidiuk - 06 May, 2019

Sandblasting & Engraving Textures

Custom sport medals usually showcase a lot of exposed...

By Craig Davidiuk - 03 May, 2019

5 Design Tips For Custom Medals

The beautiful thing about custom medals is that you can...

By Craig Davidiuk - 03 May, 2019

What Size Should I Make My Medals?

How do you create medals that look and feel like the...

By Craig Davidiuk - 03 May, 2019

Attaching Medals To Neck Ribbons

There are two ways to attach your ribbon to the medal. With...

By Craig Davidiuk - 03 May, 2019

Stock Ribbon Choices For Medals

Our company offers three different ways to attach your...

By Craig Davidiuk - 03 May, 2019

Bronze, Silver,Gold and PINK? Electroplating Explained

Chances are you didn't know that the way we "colour" metal...

By Craig Davidiuk - 03 May, 2019

Full Colour Ribbons For Medals

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By Craig Davidiuk - 03 May, 2019

Customized Lanyards Canada

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By Craig Davidiuk - 03 May, 2019

Lanyard Attachment Choices

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By Craig Davidiuk - 01 May, 2019

Custom Lanyard Badge Holders

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By Craig Davidiuk - 01 May, 2019

Custom Printed Lanyards Buyers Guide

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Customizing & Engraving Medal Backs

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By Craig Davidiuk - 01 May, 2019

What Is The Difference Between Hard And Soft Enamel Pins?

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By Craig Davidiuk - 18 April, 2019

Metal and Enamel Finishing Guide: Sample Card

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By Craig Davidiuk - 18 April, 2019

What is the difference between 2D and 3D Engraving?

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By Craig Davidiuk - 01 February, 2019

World Paranordics Medal Supplier Prince George 2019

  ----October 25th, 2018, For Immediate Release---  ...

By Craig Davidiuk - 31 January, 2019

7 Things To Look For When Selecting Enamel Pin Manufacturers

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What Are The Different Types Of Custom Lapel Pins?

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DIY Enamel Pin Design: Silk Screen Enamel Pins

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By Craig Davidiuk - 12 January, 2019

DIY Enamel Pin Design: Vectorizing Art In Adobe Illustrator

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By Craig Davidiuk - 06 November, 2018

DIY Enanel Pin Design: Before & After

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The Silly Season: Deadlines You Need To Know About

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By Craig Davidiuk - 31 October, 2018

Custom Lapel Pin Design: Cheat Sheet

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By Craig Davidiuk - 30 October, 2018

DIY Enamel Pin Design: Illustrator Swipe File

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By Craig Davidiuk - 09 October, 2018

DIY Enamel Pin Design: What Size Do I Make My Enamel Pin?

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Colour Matching

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By Craig Davidiuk - 13 September, 2018

DIY Enamel Pin Design 101: Screencast

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DIY Enamel Pin Design: Pin Backs

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DIY Enamel Pin Designer Master Class

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Custom Employee Pins

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DIY Enamel Pin Design: Clear Enamel

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DIY Enamel Pins Design: Textures

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DIY Enamel Pin Design: Colour Matching

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Understanding Logo Imprinting

  Another topic that baffles our customers is the...

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What Is Vector Art?

Vector art is the preferred graphics file format in the...

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DIY Enamel Pin Design: Electroplating

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DIY Enamel Pin Design: Glitter

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4 Tips For Designing Custom Puzzle Pins

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Our 5 Step Order Process

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Understanding Logo Imprinting

Posted by Craig Davidiuk on 2018-08-13 18:57:35

 

Another topic that baffles our customers is the imprinting process. Our industry has dozens of ways to "make your mark" on a bottle or coffee cup. However you'll find that 95% of the stuff we sell uses the pad printing process. Review the main methods we use to decorate swag and learn which is right for you. 

 

The pad printing process is the most common way to add your logo to a swag item.  Our customers find it easier to understand our pricing structure and set up fees once they view this video.

 

 View Our Promotional Products Store

What Is Pad Printing And Why Does Our Industry Love It So Much? 

Despite a huge uptick in digital printing, our customers are often asked to make compromises when adding their logo to swag items. Pad printing remains the defacto way to add your logo to most pens, cups and journals.

 

It's a process that allows for one imprint colour at a time to be applied. For this reason our customers will see a set up charge for every colour in the logo. If you spend any time on our suppliers website you'll notice that the pricing is geared heavily towards ONE COLOUR IMPRINTS. 

 

It's best to avoid multi-colour imprints if you can. The reason is the majority of our orders are for the minimum quantity.  You are probably looking at anywhere from $60-150 in set up fees for your order even before you have bought the product. 

 

The way we often get around this is to turn your logo into a one colour imrpint.  Most logos are designed for use on white paper. Most swag items are dark colours so in most cases we make it work.

 

 

Full Colour Imprinting Options

Full colour imprinting processes often carry a high minimum order quantity and in some cases, expensive set up fees and longer lead times. Almost all of our suppliers offer some version full colour printing . We find that it works great as long as you are not in a hurry and have the budget. 

 

You'll notice on sites like Vistaprint, that all their swag items have a white background.  They use a technology similar to an inkjet printer to add logos to products but you are limited to using a white background.  For the majority of our customers, this lower quality imprint method doesn't offer the "wow"factor they are looking for. 

Example of digital printing full cokour

 

The Imprint Area

Now that we have broken down the methods we use to decorate promotional products, let's examine the Imprint Area. Each product we sell has a pre-defined imprint area. Our new customers often overlook this detail and send us a logo that is 5" wide to fit in an imprint area 2" x .75".  Each company will list the available imprint areas and sizes on their website.  Unfortunately our industry loves codes, symbols and jargon so make sure to ask us if you have any questions about adding your logo to any given product. 

 

the-imprint-area

 

 

Free Enamel Pin Design Course And Tips

 

 

About The Author

Craig-Headshot-18-temp

linkedinCraig Davidiuk has been in the promotional products his entire life. His family owned and operated a pin factory until 2002 and he eventually took over the company in 2012. He also has a diploma in Media Resources from Capilano University. Today his company is one of the leading suppliers of custom pins, medals and swag in Western Canada.

He is a father of one son with his wife, Courtney. Craig enjoys skiing, mountain biking, DJing, playing saxophone and world travel.  The Davidiuk family resides in 100 Mile House, BC.